Martin, Matt
International business & trade/ by Matt Martin - Manila : Unlimited Books Library Services & Publishing Inc. , 2021. - x , 293 pp. : ill. ; 25 cm.
Includes references.
"The ability of managing across national borders and competing in a culturally diverse world can be achieved if the managers assume a multicultural perspective. This book offers such a perspective. Globalization is prevalent everywhere in the world, and there is little doubt that to be viable during this (and the next) century that all business organizations whether domestic or international, will need to become more global in their outlook, and subsequently with their operations. While the subject matter of this book is broad, given the global scope and scale, it has been organized in a way that is very teachable and easy to read and understand. This book will show you how to survive and thrive in the borderless multicultural world."
English.
9786214270859
International business enterprises--Management
International trade
658.049 M379 2021
International business & trade/ by Matt Martin - Manila : Unlimited Books Library Services & Publishing Inc. , 2021. - x , 293 pp. : ill. ; 25 cm.
Includes references.
"The ability of managing across national borders and competing in a culturally diverse world can be achieved if the managers assume a multicultural perspective. This book offers such a perspective. Globalization is prevalent everywhere in the world, and there is little doubt that to be viable during this (and the next) century that all business organizations whether domestic or international, will need to become more global in their outlook, and subsequently with their operations. While the subject matter of this book is broad, given the global scope and scale, it has been organized in a way that is very teachable and easy to read and understand. This book will show you how to survive and thrive in the borderless multicultural world."
English.
9786214270859
International business enterprises--Management
International trade
658.049 M379 2021