Wong, Ken Kwong-Kay
Omni-channel retailing : a strategy for retailers to thrive in the COVID-19 pandemic and beyond/ by Ken Kwong-Kay Wong - Bloomington : iUniverse , 2021. - 228 pp. : ill. (col.) ; 22 cm.
Includes index.
"Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts."
English.
9781663226945
Retailing--Marketing
658.87 W87o 2021
Omni-channel retailing : a strategy for retailers to thrive in the COVID-19 pandemic and beyond/ by Ken Kwong-Kay Wong - Bloomington : iUniverse , 2021. - 228 pp. : ill. (col.) ; 22 cm.
Includes index.
"Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts."
English.
9781663226945
Retailing--Marketing
658.87 W87o 2021