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Professional event management : a guide to meetings, incentives, conventions, exhibitions and events / by Cynthia Reantaso-Bernabe...[et. al.] - Quezon City : C & E Publishing , Inc. , 2019. - xiii , 190 pp. : ill. ; 26 cm.

Includes index.

"Professional Event Management: A Guide to Meetings, Incentives, Conventions, Exhibitions and Events introduces readers to the different elements of organizing and managing events. It explores the dynamics of event management activities-pre-event, during event, and post-event. This material covers topics ranging from strategic planning to event marketing, risk management, on-site management, and post-event evaluation."


English.

9789719811831


Special events--Management

394.2 P964 2019