Gressel, Simone,
Management decision-making, big data and analytics / by Simone Gressel; David Pauleen; Nazim Taskin. - xvii , 318 pp. : ill. ; 24 cm.
Includes glossary, references and index.
"This exciting new textbook explores the ways in which big data and business analytics influence management decision-making. Both accessible and concise, this text examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'Consider This' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: 1) big data; 2) analytics; 3) managing emerging technologies and decision-making; and 4) managing the ethics, security, privacy and legal aspects of data-driven decision making. The book is accompanied by an instructor's manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels."
English.
9781526492005 9781526492012
2020934797
Decision making
Data analytics
Management decision-making, big data and analytics / by Simone Gressel; David Pauleen; Nazim Taskin. - xvii , 318 pp. : ill. ; 24 cm.
Includes glossary, references and index.
"This exciting new textbook explores the ways in which big data and business analytics influence management decision-making. Both accessible and concise, this text examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'Consider This' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: 1) big data; 2) analytics; 3) managing emerging technologies and decision-making; and 4) managing the ethics, security, privacy and legal aspects of data-driven decision making. The book is accompanied by an instructor's manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels."
English.
9781526492005 9781526492012
2020934797
Decision making
Data analytics