Campbell, Kunle
E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / by Kunle Campbell - London : KoganPage , 2023. - xiv , 321 pp. : ill. ; 23 cm.
Includes index.
"E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."
English.
9781398607989
658.872 C187 2023
E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / by Kunle Campbell - London : KoganPage , 2023. - xiv , 321 pp. : ill. ; 23 cm.
Includes index.
"E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. Connecting e-commerce tools and metrics to broader brand building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behavior, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success."
English.
9781398607989
658.872 C187 2023