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Stevenson, Howard H.

New business ventures and the entrepreneur by Howard H. Stevenson, Michael J. Roberts and H. Irving Grousbeck - 3rd ed. - Homewood, IL : Irwin, 1989. - xiv, 848 p. : ill. ; 24 cm.

Includes index.

"This book is organized into four parts: In part 1 : Evaluating Opportunity and Developing the Business Concept. This first section of the book serves as an overview, and also looks at the first two steps in the process of starting a new venture. It's first two chapters provide both a working definition of entrepreneurship and a framework for understanding the entrepreneurial process. The remaining chapters look at methods of valuing business opportunities as well as the process of preparing a business plan.
Part II: Assessing and Acquiring Necessary Resources. This part looks at two of the entrepreneurs critical steps -- assessing required resources and acquiring those resources. The chapters focus on understanding and techniques for acquiring both financial and nonfinancial resources.
Part III : Acquiring an Existing Business. In this part, we look at another avenue to an entrepreneurial career : purchasing an existing business. Chapters describe the search process, as well as some of the tax and legal dimensions of acquisitions.
Part IV : Managing the Enterprise and Harvesting Value. Here we look at some of the unique challenges of managing an entrepreneurial firm. Included are some approaches to harvesting the economic value that the entrepreneur has created. Chapters look at managing growth, and cover the problem of bankruptcy, and the process involved in a public offering. "


English text.

025607576X $39.95

88032060


New business enterprises.
New business enterprises--United States.

HD62.5 / .S75 1989

SHS 658.1/1 St4n 1989