Pearce, John A.
Cases in strategic management by John A. Pearce II, and Richard B. Robinson, Jr. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994. - viii, 519 p. : ill. ; 23 cm.
Includes bibliographical references.
"Cases in Strategic Management, 3rd edition, is a book designed to introduce you to the critical business skills of planning and managing strategic activities. The business case studies and industry notes developed and chosen for this book offer you wide exposure to a systematically selected cross section of strategic management situations. The cases and industry notes represent pertinent, relevant, factual, and, we hope, interesting and challenging opportunities to develop and test your skills as strategic managers. The rich diversity among these exciting cases and industry notes is described in greater detail later in this preface."
English text.
025612633X
93027424
Strategic planning--Case studies.
HD30.28 / .P337 1994
SHS 658.4/012 P32c 1994
Cases in strategic management by John A. Pearce II, and Richard B. Robinson, Jr. - 3rd ed. - Burr Ridge, Ill. : Irwin, 1994. - viii, 519 p. : ill. ; 23 cm.
Includes bibliographical references.
"Cases in Strategic Management, 3rd edition, is a book designed to introduce you to the critical business skills of planning and managing strategic activities. The business case studies and industry notes developed and chosen for this book offer you wide exposure to a systematically selected cross section of strategic management situations. The cases and industry notes represent pertinent, relevant, factual, and, we hope, interesting and challenging opportunities to develop and test your skills as strategic managers. The rich diversity among these exciting cases and industry notes is described in greater detail later in this preface."
English text.
025612633X
93027424
Strategic planning--Case studies.
HD30.28 / .P337 1994
SHS 658.4/012 P32c 1994