Principles of marketing (Record no. 1561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01632nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230426151335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230426b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789714615328 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts and Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SHS 658.802 M31p 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mansukhani, Roshni R. |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Statement of responsibility, etc. | by Roshni R. Mansukhani |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Makati City : |
| Name of publisher, distributor, etc. | Diwa Learning Systems Inc. , |
| Date of publication, distribution, etc. | 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [ca. 236 p.) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This textbook presents theories and principles of marketing in the simplest form that students will appreciate. The exciting world of marketing tackled in this edition promotes interaction with peers and gives practical, real-life examples and application. Students will learn how to give emphasis on customer value to encourage customer loyalty , target the most profitable market segment, and build customer relationships, This module had been redesigned and updated with 21st century skills and techniques imbued with the latest technologies that students may use to find and capture the potential market. The knowledge that the students will gain through this module will help them develop a lasting and profitable relationship with the consumers and will prepare them to become efficient 21st century marketers in the future". |
| 546 ## - LANGUAGE NOTE | |
| Language note | English text. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | textbooks. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Edition | 2nd. |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4087 | 1 | SHS 658.802 M31p 2020 | S4087 | 08/12/2023 | 08/12/2023 | 08/12/2023 | 1 | 04/26/2023 | Books | |||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4088 | SHS 658.802 M31p 2020 | S4088 | 04/26/2023 | 2 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4089 | SHS 658.802 M31p 2020 | S4089 | 04/26/2023 | 3 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4090 | SHS 658.802 M31p 2020 | S4090 | 04/26/2023 | 4 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4091 | SHS 658.802 M31p 2020 | S4091 | 04/26/2023 | 5 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4092 | SHS 658.802 M31p 2020 | S4092 | 04/26/2023 | 6 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4093 | SHS 658.802 M31p 2020 | S4093 | 04/26/2023 | 7 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4094 | SHS 658.802 M31p 2020 | S4094 | 04/26/2023 | 8 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4095 | SHS 658.802 M31p 2020 | S4095 | 04/26/2023 | 9 | 04/26/2023 | Books | ||||||||
| CAT College, Inc. - Main Library | CAT College, Inc. - Main Library | Circulation Section | 03/27/2023 | Diwa Learning Systems, Inc. (School Fund) | S4096 | SHS 658.802 M31p 2020 | S4096 | 04/26/2023 | 10 | 04/26/2023 | Books |