Marketing research/ (Record no. 2238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01401nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241113114515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241113b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786210450361 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 A117 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abantao, Baniline Jone V. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research/ |
| Statement of responsibility, etc. | by Baniline Jone V. Abantao |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila : |
| Name of publisher, distributor, etc. | Rex Book Store , |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi , 259 pp. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary, bibliography and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4555 | 658.83 A117 2024 | C4555 | 11/13/2024 | c.1 | 11/13/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4556 | 658.83 A117 2024 | C4556 | 11/13/2024 | c.2 | 11/13/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4557 | 658.83 A117 2024 | C4557 | 11/13/2024 | c.3 | 11/13/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4558 | 658.83 A117 2024 | C4558 | 11/13/2024 | c.4 | 11/13/2024 | Books | ||||||
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 09/18/2024 | C4559 | 658.83 A117 2024 | C4559 | 11/13/2024 | c.5 | 11/13/2024 | Books |