opac-header

Strategic marketing management : (Record no. 2245)

000 -LEADER
fixed length control field 01808nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241113160807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241113b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786214063093
040 ## - CATALOGING SOURCE
Transcribing agency Computer Arts & Technological College, Inc.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 N318 2024
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Naval, Girly H.
245 ## - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title simplified moves for rookies/
Statement of responsibility, etc. by Girly H. Naval
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Mindshapers Co. , Inc. ,
Date of publication, distribution, etc. 2021.
300 ## - PHYSICAL DESCRIPTION
Extent xiv , 166 pp. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes glossary and references.
520 ## - SUMMARY, ETC.
Summary, etc. "The author began scribbling every page of this book in the late part of 2018 intending to serve three primary groups of beneficiaries. First, the college business students--this book is for them as they start to grapple new business and marketing insights pertaining to how business could swim against the current and brave the blows of the industry's dynamism and hypercompetitive environment. This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management--from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market, strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. The third group which the author considers to benefit from this book are the business rookies. This is for budding entrepreneurs who are marketing managers of their own enterprise."
546 ## - LANGUAGE NOTE
Language note English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic marketing--Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/18/2024 C4484   658.8 N318 2021 C4484 11/13/2024 c.1 11/13/2024 Books
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/18/2024 C4485   658.8 N318 2021 C4485 11/13/2024 c.2 11/13/2024 Books
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/18/2024 C4486   658.8 N318 2021 C4486 11/13/2024 c.3 11/13/2024 Books
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/18/2024 C4487   658.8 N318 2021 C4487 11/13/2024 c.4 11/13/2024 Books
          CAT College, Inc. - ANNEX 2 Library CAT College, Inc. - ANNEX 2 Library Circulation Section 09/18/2024 C4488   658.8 N318 2021 C4488 11/13/2024 c.5 11/13/2024 Books