Storytelling and market research : (Record no. 2319)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121183602.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250121b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032064871 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 J65s 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | John, C. Frederic |
| 245 ## - TITLE STATEMENT | |
| Title | Storytelling and market research : |
| Remainder of title | a practical user guide/ |
| Statement of responsibility, etc. | by C. Frederic John |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge , |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi , 186 pp. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The original impetus to write this book was a much more modest goal, namely, to address the semantic confusion surrounding the word "story" in the business arena by clarifying the various ways the term was being used. The author had thought of this as an article or perhaps a presentation. The general approach advocated in this book, along with the underlying concepts, the content itself, the case histories and examples provided, and the selections of readings cited are the author's own for which he takes full personality." |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CAT College, Inc. - ANNEX 2 Library | CAT College, Inc. - ANNEX 2 Library | Circulation Section | 04/04/2024 | CL3963 | 658.83 J65s 2022 | CL3963 | 01/21/2025 | 01/21/2025 | Books |