| 000 -LEADER |
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| fixed length control field |
01591nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250930104024.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250930b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789814846875 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
Computer Arts & Technological College, Inc. |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 A565a 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andrews, J. Craig |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc. |
by J. Craig Andrews ; Terence A. Shimp |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Tenth ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Cengage , |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix , 635 pp. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes glossary, end notes and indexes. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The text emphasizes the importance of integrated marketing communications (IMC) in enhancing the equity of brands and provides thorough coverage of all aspects of an IMC program: advertising, sales promotion, packaging and branding strategies, digital media (online, mobile and app advertising), social media, direct marketing, point of purchase communications, public relations, word of mouth buzz creation, content marketing, event and cause-oriented sponsorships, and personal selling, These topics are made even more accessible in this edition through expanded use of examples and applications. And, of course, the text covers appropriate academic theories and research to provide formal structure and support for the illustrations and examples." |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
English. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
No |
