opac-header

ABM : marketing for beginners : the principles of marketing (Record no. 549)

000 -LEADER
fixed length control field 01704nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CATC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220412143634.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220412b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789710641109
040 ## - CATALOGING SOURCE
Transcribing agency Computer Arts and Technological College, Inc.
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number SHS 380 M52a 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mendiola, Anna A.
245 ## - TITLE STATEMENT
Title ABM : marketing for beginners : the principles of marketing
Statement of responsibility, etc. by Anna A. Mendiola, Norman S. Tachingco, and Maria Sophia Paula B. Agustin
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Quezon City :
Name of publisher, distributor, etc. Phoenix Publishing House, Inc. ,
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent ix , 100 p. :
Other physical details ill.
Dimensions 25 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 ## - SUMMARY, ETC.
Summary, etc. "The approach of the book is to keep it as simple as possible with examples that senior high school students can easily relate to." It starts off with defining what marketing is and moves on toward a discussion of the different approaches. it then highlights the customer and how important it is to develop a relationship with the customer. The book also emphasizes the significance of understanding the various types of markets, the environmental influences that impact on it, and the very important aspect of doing market research. The strategic considerations in doing a marketing plan are also tackled such as the need to know who your target market is and the positioning to be developed for the brand. Finally, there is extensive discussion on how to develop the marketing mix and how to further manage the marketing effort.
546 ## - LANGUAGE NOTE
Language note English text.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tanchingco, Norman S.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Agustin, Maria Sophia Paula B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Price effective from Koha item type Copy number Total Renewals
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Reserve Book Section 04/12/2022 Evaluation Copy S1314 1 SHS 380 M52a 2017 S1314 08/12/2023 08/12/2023 08/12/2023 04/12/2022 Books    
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Reserve Book Section 04/12/2022 Evaluation Copy S1313   SHS 380 M52a 2017 S1313   04/12/2022   04/12/2022 Books    
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S668   SHS 658.802 Me52a 2017 S668   05/06/2022   05/06/2022 Books 10  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S660   SHS 658.802 Me52a 2017 S660   05/20/2022   05/20/2022 Books 2  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S661   SHS 658.802 Me52a 2017 S661   05/20/2022     Books 3  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S662   SHS 658.802 Me52a 2017 S662   05/20/2022     Books 4  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S663   SHS 658.802 Me52a 2017 S663   05/20/2022   05/20/2022 Books 5  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S664   SHS 658.802 Me52a 2017 S664   05/20/2022     Books 6  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S665   SHS 658.802 Me52a 2017 S665   05/20/2022   05/20/2022 Books 7  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2022 Phoenix Publishing House, Inc. (School Fund) S659   SHS 658.802 Me52a 2017 S659   05/20/2022     Books 1  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S666 1 SHS 658.802 Me52a 2017 S666   09/07/2023 09/07/2023 05/20/2022 Books 8  
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Circulation Section 01/09/2019 Phoenix Publishing House, Inc. (School Fund) S667 1 SHS 658.802 Me52a 2017 S667   09/04/2023 09/01/2023 05/20/2022 Books 9 2
          CAT College, Inc. - Main Library CAT College, Inc. - Main Library Reserve Book Section 05/23/2022 Evaluation Copy S2723 1 SHS 658.802 Me52a 2017 S2723   09/06/2023 09/04/2023 05/23/2022 Books