Professional sales management by Rolph E. Anderson
Material type:
TextLanguage: English Publication details: United State of America: McGraw-Hill series in marketing, 1992Edition: 2nd edDescription: vii,653 p. : ill. col. ; 23 cmISBN: 0070016860Summary: In the decade ahead, sales managers and salespeople will be facing more challenges and opportunities than at any time in the history of this country. No job will be more important than sales in the effort to increase our worldwide competitiveness. With intensifying competition from foreign products and services, the performance levels of sales managers and salespeople will affect not just their own careers but the economic health of the nation as a whole.
Successful sales professional will have to adapt to several dramatic trends, including (1) growing consumer and buyer expertise, (2) rising customer standards and expectation, (3) intense domestic and foreign competition, (4) revolutionary developments in communications and computer technology, and (5) the influx of women and minorities into sales career. successful adaptation to these trends will have to be based on a significant broadening of the concept of sales management. There will be need to be an increased meshing of marketing and sales activities.
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05446 | |
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05444 | |
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Books
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CAT College, Inc. - Main Library Circulation Section | SHS 658.81 An1p 1992 (Browse shelf (Opens below)) | Available | S05445 |
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| SHS 658.802 Me52a 2017 ABM : marketing for beginners : the principles of marketing | SHS 658.81 An1p 1992 Professional sales management | SHS 658.81 An1p 1992 Professional sales management | SHS 658.81 An1p 1992 Professional sales management | SHS 671 M83i 1983 Introductory metal working | SHS 686.2 B72d 1993 Desktop publishing using: ventura publisher 4.0 IBM windows version | SHS 690.75 R14d 1984 Design and Construction of Concrete Shell Roofs |
Includes index and appendix
In the decade ahead, sales managers and salespeople will be facing more challenges and opportunities than at any time in the history of this country. No job will be more important than sales in the effort to increase our worldwide competitiveness. With intensifying competition from foreign products and services, the performance levels of sales managers and salespeople will affect not just their own careers but the economic health of the nation as a whole.
Successful sales professional will have to adapt to several dramatic trends, including (1) growing consumer and buyer expertise, (2) rising customer standards and expectation, (3) intense domestic and foreign competition, (4) revolutionary developments in communications and computer technology, and (5) the influx of women and minorities into sales career. successful adaptation to these trends will have to be based on a significant broadening of the concept of sales management. There will be need to be an increased meshing of marketing and sales activities.
English text
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