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Learning to succeed in business with marketing : accounting , business , and management strand senior high school by Maria Luisa Chua-Delayco

By: Chua-Delayco, Maria LuisaMaterial type: TextTextLanguage: English Publication details: Quezon City : Phoenix Publishing House, Inc. , 2016Description: viii , 172 p. : ill. ; 25 cmISBN: 9789710640089Subject(s): CommerceDDC classification: SHS 380 Del37l 2016 Summary: "This book is designed as a textbook material in introductory marketing for senior high school. Marketing theories are discussed to provide the readers with frameworks to use in consumption situations. Emphasis is given to the consumer perspective for the readers to appreciate what marketing is all about. Each unit is prefaced with learning objectives to orient the readers. Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned".
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Item type Current library Call number Status Date due Barcode
Books Books CAT College, Inc. - Main Library
Teacher's Resource Material/Guide
SHS 380.1 D37l 2017 (Browse shelf (Opens below)) Available S1380
Books Books CAT College, Inc. - Main Library
Reserve Book Section
SHS 380.1 D37l 2016 (Browse shelf (Opens below)) Available S1379
Books Books CAT College, Inc. - Main Library
Reserve Book Section
SHS 380.1 D37l 2017 (Browse shelf (Opens below)) Available S1406
Books Books CAT College, Inc. - Main Library
Teacher's Resource Material/Guide
SHS 380.1 D37l 2017 (Browse shelf (Opens below)) Available S1256
Books Books CAT College, Inc. - Main Library
Reserve Book Section
SHS 380.1 D37l 2016 (Browse shelf (Opens below)) Available S1347
Books Books CAT College, Inc. - Main Library
Reserve Book Section
SHS 380.1 De34m 2016 (Browse shelf (Opens below)) Available S185
Books Books CAT College, Inc. - Main Library
Reserve Book Section
SHS 380 Del37l 2016 (Browse shelf (Opens below)) Available S073

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"This book is designed as a textbook material in introductory marketing for senior high school. Marketing theories are discussed to provide the readers with frameworks to use in consumption situations. Emphasis is given to the consumer perspective for the readers to appreciate what marketing is all about. Each unit is prefaced with learning objectives to orient the readers. Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned".

English text.

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