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Learning to succeed in business with marketing : accounting , business , and management strand senior high school by Maria Luisa Chua-Delayco

By: Chua-Delayco, Maria LuisaMaterial type: TextTextLanguage: English Publication details: Quezon City : Phoenix Publishing House, Inc. , 2016Description: viii , 172 p. : ill. ; 25 cmISBN: 9789710640089Subject(s): CommerceDDC classification: SHS 380 Del37l 2016 Summary: "This book is designed as a textbook material in introductory marketing for senior high school. Marketing theories are discussed to provide the readers with frameworks to use in consumption situations. Emphasis is given to the consumer perspective for the readers to appreciate what marketing is all about. Each unit is prefaced with learning objectives to orient the readers. Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned".
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