Business-to-business marketing/ by Angelita Ong Camilar-Serrano
Material type:
TextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc. , 2022Description: x , 194 pp. : ill. ; 25 cmISBN: 9786214271214Subject(s): Industrial marketingDDC classification: 658 C183 2022 Summary: "In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B) which conducts business between companies and not between a company and an individual consumer. The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students later will probably face and experience business-to-business marketing in their jobs, and the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658 C183 2022 (Browse shelf (Opens below)) | c.1 | Available | C4309 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658 C183 2022 (Browse shelf (Opens below)) | c.2 | Available | C4310 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658 C183 2022 (Browse shelf (Opens below)) | c.3 | Available | C4311 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658 C183 2022 (Browse shelf (Opens below)) | c.4 | Available | C4312 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658 C183 2022 (Browse shelf (Opens below)) | c.5 | Available | C4313 |
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| 657 V173p 2023 Practical financial accounting/ | 657.302 B163 2024 Financial analysis and reporting/ | 657.302 B163 2024 Financial analysis and reporting/ | 658 C183 2022 Business-to-business marketing/ | 658 C183 2022 Business-to-business marketing/ | 658 C183 2022 Business-to-business marketing/ | 658 C183 2022 Business-to-business marketing/ |
Includes bibliography and webliography.
"In business, there are transactions that involve a manufacturer and wholesaler, or a wholesaler and a retailer. This is the idea behind business-to-business (B2B) which conducts business between companies and not between a company and an individual consumer. The goal of this book is to let students understand the importance of B2B marketing and the way it is operating. Students later will probably face and experience business-to-business marketing in their jobs, and the book will remind them that they would still be speaking with human beings, therefore they must pair logic with emotion."
English.
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