Marketing management/ by Don M. Magpantay
Material type:
TextLanguage: English Publication details: Manila : Edric Publishing House , 2023Description: 213 pp. : ill. ; 21 cmISBN: 9786214780969Subject(s): Marketing | ManagementDDC classification: 658.8 M211 2023 Summary: "The essence of marketing is a transaction-an exchange-intended to satisfy human needs and wants. Marketing occurs any time one social unit (person or organization) strives to exchange something of value with another social unit. Broadly defined, marketing consists of all the activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. Marketing is human activity directed at satisfying needs and wants through exchange processes."
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 M211 2024 (Browse shelf (Opens below)) | c.1 | Available | C4572 | |
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Books
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 M211 2024 (Browse shelf (Opens below)) | c.2 | Available | C4573 |
Includes appendix.
"The essence of marketing is a transaction-an exchange-intended to satisfy human needs and wants. Marketing occurs any time one social unit (person or organization) strives to exchange something of value with another social unit. Broadly defined, marketing consists of all the activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. Marketing is human activity directed at satisfying needs and wants through exchange processes."
English.
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