Digital pricing strategy : capturing value from digital innovations/ edited by Stephan M. Liozu and Andreas Hinterhuber
Material type:
TextLanguage: English Publication details: London : Routledge , 2023Description: xxvii , 311 pp. : ill. ; 25 cmISBN: 9781032127729Subject(s): PricingDDC classification: 658.816 D574 2023 Summary: "Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.816 D574 2023 (Browse shelf (Opens below)) | Available | CL4735 |
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| 658.816 A117 2022 Pricing strategy/ | 658.816 A117 2022 Pricing strategy/ | 658.816 A175 2022 Pricing strategy/ | 658.816 D574 2023 Digital pricing strategy : capturing value from digital innovations/ | 658.81605 D596p 2023 Pricing the priceless : the financial transformation to value the planet , solve the climate crisis , and protect our most precious assets/ | 658.81605 H726p 2023 Pricing with confidence : ten rules for increasing profits and staying ahead of inflation/ | 658.81605 W636v 2022 Value pricing for accounting professionals : a complete guide for accountants and bookkeepers to find the right clients and increase profitability/ |
Includes index.
"Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."
English.
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