Includes references.

"As strategy formulation becomes a necessity for the industry, it now becomes a requirement for everyone, especially students, to understand not just principles of management but also strategic management. Now, comes this book that aims to provide those who are beginning to study strategic management with the basic theories and practices, with particular emphasis on effective, responsive strategy-making processes. Hence, this book can be used and intended as a general strategy textbook in contemporary college degree programs where there is a need for a succinct overview of the field. This may also serve as a useful foundation for different executive programs where participants want to probe the strategy field, challenge their current thinking, and consider approaches to effective strategy making that can be applied to their own organizations."

English.