Principles of marketing / by Louis E. Boone ; David L. Kurtz
Material type:
TextLanguage: English Publication details: Andover : Cengage Learning , 2013Description: xvii , 427 pp. (various paginations) : ill. ; 25 cmISBN: 9781285918914Subject(s): DDC classification: 658.8 B63p 2013 Summary: "Products often begin their lives as something extraordinary, and as they grow, they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Boone & Kurtz, 'Principles of Marketing,' continues to evolve, both as a product and as a brand. This 16th edition of 'Principles of Marketing' continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards pf Boone & Kurtz, 'Principles of Marketing,' remain intact and focused on excellence, as always."
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 B63p 2013 (Browse shelf (Opens below)) | c.1 | Available | CL1104 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 B63p 2013 (Browse shelf (Opens below)) | c.2 | Available | CL1105 | |
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.8 B63p 2013 (Browse shelf (Opens below)) | c.3 | Available | CL1106 |
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| 658.8 B46m 1989 Marketing / | 658.8 B63p 2013 Principles of marketing / | 658.8 B63p 2013 Principles of marketing / | 658.8 B63p 2013 Principles of marketing / | 658.8 K179n 2022 The new brand you : how to wow in the new world of work/ | 658.8 L218m 2011 Marketing / | 658.8 M211 2024 Marketing management/ |
Includes appendices and glossary.
"Products often begin their lives as something extraordinary, and as they grow, they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Boone & Kurtz, 'Principles of Marketing,' continues to evolve, both as a product and as a brand. This 16th edition of 'Principles of Marketing' continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards pf Boone & Kurtz, 'Principles of Marketing,' remain intact and focused on excellence, as always."
English.
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