Includes indexes.

"Business is global in nature! Opening the door to global business, however, involves many challenges for both instructors and students. The goal of 'Introduction to Global Business' is to provide the keys to success that will lead to a rewarding educational experience and set the stage for pursuing a successful domestic or international business career. Any business, big or small, is fraught with risk, and unless students have a clear understanding of the global business environment, they will be taking unnecessary risk, and such risk could lead to failure. The global business environment is rapidly changing. Understanding the foundations of globalization-shift in geopolitical alliances, active role of global policy institutions, and advances in information technology-is also crucial to business success. Gaspar et. al. 'Introduction to Global Business, 2e' introduces comprehensively the foundational and functional tools to better prepare students for the global business landscape. As part of that functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The purpose of this book is to introduce students to the fundamentals of globalization-and in a way that is interesting, relevant, and engaging, in the hope that they may develop the knowledge for a successful business career."

English.