The customer education playbook : how leading companies engage, convert, and retain customers / by Daniel Quick ; Barry Kelly.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley , 2022Description: ix , 230 pp. : ill. ; 24 cmContent type: text Media type: computer Carrier type: online resourceISBN: 9781119822516; 9781119822523Subject(s): Customer relations | Consumer satisfactionAdditional physical formats: Print version:: Customer education playbookDDC classification: 658.812 Q6 2022 LOC classification: HF5415.5Summary: "Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to renewing engagements. In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul."--
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CAT College, Inc. - ANNEX 2 Library Circulation Section | 658.812 Q6 2022 (Browse shelf (Opens below)) | Available | CL3962 |
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| 658.804 B165 2023 Business marketing/ | 658.804 B165 2023 Business marketing/ | 658.81 V471s 2021 Sales and distribution management : an integrative approach/ | 658.812 Q6 2022 The customer education playbook : how leading companies engage, convert, and retain customers / | 658.812 T531t 2018 Theory, practice and techniques in customer service management/ | 658.816 A117 2022 Pricing strategy/ | 658.816 A117 2022 Pricing strategy/ |
Includes index.
"Deliver maximum value to customers and clients with this blueprint to customer success In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to renewing engagements. In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also: Learn why you should prioritize customer learning and invest in customer training and education Discover how to create a detailed customer success and retention plan that emphasizes delivered value Determine how to implement a learning strategy that maximizes and scales lifetime customer value Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul."--
English.
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