Mendiola, Anna A. ABM : marketing for beginners : the principles of marketing by Anna A. Mendiola, Norman S. Tachingco, and Maria Sophia Paula B. Agustin - Quezon City : Phoenix Publishing House, Inc. , 2017 - ix , 100 p. : ill. 25 cm Includes bibliographical references. ISBN: 9789710641109 Dewey Class. No.: 380 M52a 2017