TY  - BOOK
AU  - Mansukhani,Roshni R.
TI  - Principles of marketing 
SN  - 9789714615328
U1  - SHS 658.802 M31p 2020 
PY  - 2020///
CY  - Makati City : 
PB  - Diwa Learning Systems Inc. , 
KW  - Marketing
KW  - textbooks
KW  - Management
N1  - Includes bibliography.
N2  - "This textbook presents theories and principles of marketing in the simplest form that students will appreciate. The exciting world of marketing tackled in this edition promotes interaction with peers and gives practical, real-life examples and application. Students will learn how to give emphasis on customer value to encourage customer loyalty , target the most profitable market segment, and build customer relationships, This module had been redesigned and updated with 21st century skills and techniques imbued with the latest technologies that students may use to find and capture the potential market. The knowledge that the students will gain through this module will help them develop a lasting and profitable relationship with the consumers and will prepare them to become efficient 21st century marketers in the future".
ER  -