Mass media 99/00: Annual edition by Joan Gorham - 6th ed. - Sluice Dock, Guilford, Connecticut. Dushkin/McGraw-Hill. , 1999. - x, ca. 230 p. : ill, ; 27 cm.

Includes index.

"This edition also list relevant World Wide Web sites that can be used to further explore the topics. Unit 1 introduces concerns that have been raised about the impact of mass media use and content on children, on daily living, and on society. Unit 2 explores media as sources of news and information, along with the public's changing attitude toward news coverage. Unit 3 introduces questions of media ethics. Unit 4 addresses the relationship among advertisers, media content, and popular culture. In unit 5 takes a look ahead at the shape of tomorrow's media."


English text.

0070411336


Mass media

SHS 301.16 G65m 2000