TY - BOOK AU - Vitasa, Zenaida O. AU - Labastilla, Susana Rose A. AU - Rana, Violeta P. AU - Elcano, Camille Khimberly J. AU - Solmerano, Ernesto Thaddeus M. TI - Purposive communication for 21st century learners SN - 9786218070448 U1 - 302.2 P985 2022 PY - 2022/// CY - Manila PB - Fastbooks Educational Supply, Inc. KW - Communication N1 - Includes references N2 - "Purposive Communication is a requirement to all degrees in the tertiary education. Primarily, its rationale, according to the CHED syllabus of the subject, is to develop students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly." ER -