3G E-Learning LLC <br/><br/>
Advertising concepts and applications/  by 3G E-Learning LLC 

 - 2nd ed. 
 - New York :  3G E-Learning LLC ,  2023. 
 - xii , 454 pp. :  ill. (col.) ;  25 cm. 
<br/><br/>Includes references and index. 
<br/><br/> "This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns." 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781984679451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advettising
<br/><br/><label>Dewey Class. No.: </label>659.1 T413 2023