TY  - BOOK
AU  - 3G E-Learning LLC
TI  - Advertising concepts and applications: by 3G E-Learning LLC
SN  - 9781984679451
U1  - 659.1 T413 2023 
PY  - 2023///
CY  - New York
PB  - 3G E-Learning LLC
KW  - Advettising
N1  - Includes references and index
N2  - "This book presents the essence of advertising, its characteristics and shows different companies that use its various forms to promote their products and services. The book characterizes the role of advertising in effective promotion, presents general characteristics of advertising and its mission and describes the basis of the organization of promotional activities as well as how to evaluate the effectiveness of advertising campaigns."
ER  -