TY  - BOOK
AU  - Kumar, Dinesh
TI  - Advertising and sales management
SN  - 9781774697467
U1  - 659.1 K963 2024 
PY  - 2024///
CY  - Burlington, ON
PB  - Toronto Academic Press
KW  - Advertising
KW  - Sales management
N1  - Includes references and index
N2  - "Advertising and sales management are essential to any business's growth and success. The book's discussion starts with the basics of advertising and sales management, including an overview of the importance of advertising and sales management in modern organizations. It then delves into the different approaches to sales and advertisement, exploring the various techniques and methods used to create successful campaigns. It further examines the application of the Internet and IT in sales management, providing insight into the opportunities and challenges presented by the digital landscape. It also covers the evaluation and control of sales and advertisements, including the role of data and analytics."
ER  -