Abante, Marmelo V.

Advanced marketing management/ by Marmelo V. Abante, Melchor S. Julianes - Manila : Unlimited Books Library Services & Publishing Inc. , 2024. - xiv , 254 pp. ; 25 cm.

Includes references.

"Welcome to the realm of Advanced Marketing Management. The primary target audience of this book comprises individuals pursuing their education at the graduate level. Its purpose is to serve as a thorough manual, providing guidance on navigating the complex realm of contemporary marketing strategies, techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today."


English.

9786214271696


Marketing
Management

658.8 A117 2024