TY  - BOOK
AU  - Abante, Marmelo V.
AU  - Julianes, Melchor S.
TI  - Advanced marketing management
SN  - 9786214271696
U1  - 658.8 A117 2024 
PY  - 2024///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - Marketing
KW  - Management
N1  - Includes references
N2  - "Welcome to the realm of Advanced Marketing Management. The primary target audience of this book comprises individuals pursuing their education at the graduate level. Its purpose is to serve as a thorough manual, providing guidance on navigating the complex realm of contemporary marketing strategies, techniques, and concepts that are vital in achieving success within the ever-changing commercial landscape of today."
ER  -