TY  - BOOK
AU  - Martin, Matt
TI  - International business & trade
SN  - 9786214270859
U1  - 658.049 M379 2021 
PY  - 2021///
CY  - Manila
PB  - Unlimited Books Library Services & Publishing Inc.
KW  - International business enterprises--Management
KW  - International trade
N1  - Includes references
N2  - "The ability of managing across national borders and competing in a culturally diverse world can be achieved if the managers assume a multicultural perspective. This book offers such a perspective. Globalization is prevalent everywhere in the world, and there is little doubt that to be viable during this (and the next) century that all business organizations whether domestic or international, will need to become more global in their outlook, and subsequently with their operations. While the subject matter of this book is broad, given the global scope and scale, it has been organized in a way that is very teachable and easy to read and understand. This book will show you how to survive and thrive in the borderless multicultural world."
ER  -