Arenas, Chester Dave G.

Destination management and marketing/ by Chester Dave G. Arenas - 2nd ed. - Manila : Edric Publishing House , 2025. - 84 pp. : ill. ; 21 cm.

Includes bibliography.

"Destination management is the set of coordinated activities aimed at controlling the economic, sociocultural and and environmental aspects of a tourism destination. It should be carried out collaboratively by local governments and other tourist stakeholders, according to good governance standards. It is important for the implementation of sustainable tourism because it provides for a territorial approach to the multi-sector, multi-stakeholder, multi-thematic matrix of issues and challenges which is present in the tourism industry."


English.

9786214781430


Tourist trade
Marketing

338.4 A681 2025