Purposive communication in the now/
by Augusto C. Africa
- Second ed.
- Manadaluyong City : Books Atbp. Publishing Corp. , 2022.
- xvi , 210 pp. : ill. ; 23 cm.
Includes appendices.
"Purposive communication is a three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through multimodal tasks and opportunities for communicating effectively and appropriately to a multicultural audience in the local and global context. It equips students with the tools for critical evaluation of a variety of text and focuses on the power of language and the impact of images to emphasize the importance of conveying message responsively."