TY  - BOOK
AU  - Kelly, Alison
AU  - Lertwachara, Kevin
AU  - Chen, Leida
TI  - Business analytics: communicating with numbers
SN  - 9781260576016
U1  - 658.4033 B979 2021 
PY  - 2021///
CY  - New York
PB  - McGraw-Hill , 
KW  - Management--data processing
N1  - Includes appendices and index
N2  - "Data and analytics capabilities have made a leap forward in recent years and have changed the way businesses make decisions. The explosion in the field is partly due to the growing availability of vast amounts of data, improved computational power, and the development of sophisticated algorithms. The authors wrote Business Analytics: Communicating with Numbers from the round up to prepare students to understand, manage and visualize the data; apply the appropriate analysis tools, and communicate the findings and their relevance."
ER  -