TY  - BOOK
AU  - Holden, Reed K.
AU  - Mukherjee, Jeet
TI  - Pricing with confidence: ten rules for increasing profits and staying ahead of inflation
SN  - 9781119910183
U1  - 658.81605 H726p 2023 
PY  - 2023///
CY  - Hoboken, New Jersey
PB  - Wiley , 
KW  - Pricing
N1  - Includes index
N2  - "Inflation-the worst inflation in 40 years-complicates profitability and revenue generation. In short, inflation confounds every aspect of pricing. Readers need another pricing book because very few professionals working today have muscle memory of what pricing in conditions of high inflation demands. The authors became convinced that an inflation edition of Pricing with Confidence could help pricing professionals move beyond the noise of that moment and begin working on things over which they actually have control and that this would contribute to the overall success of their respective firms. While inflation complicates every aspect of the pricing process, a key theme of Pricing with Confidence: Second Edition is that it's possible for readers to focus on controlling what they can as inflation rises and falls right alongside it."
ER  -