TY  - BOOK
AU  - McNamara, Gerry
AU  - Eisner, Alan B.
AU  - Lee, Seung-Hyun (Sean)
TI  - Strategic management: text & cases
SN  - 9789813158573
U1  - 658.4012 S898 2019 
PY  - 2019///
CY  - New York
PB  - McGraw-Hill Education , 
KW  - Strategic planning
N1  - Includes indexes
N2  - "The authors believe that they have made valuable improvements throughout their many revised editions of Strategic Management. At the same time, the authors strive to be consistent and true to their original overriding objective: a book that satisfies three R's: rigor, relevance and readable."
ER  -