TY  - BOOK
AU  - Liozu, Stephan M.; editor.
AU  - Hinterhuber, Andreas; editor.
TI  - Digital pricing strategy: capturing value from digital innovations
SN  - 9781032127729
U1  - 658.816 D574 2023 
PY  - 2023///
CY  - London
PB  - Routledge
KW  - Pricing
N1  - Includes index
N2  - "Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essentials areas of the value and pricing of data, platform pricing, pricing of subscriptions, and the monetization of the global environment."
ER  -