Venugopal, Pingali <br/><br/>
Sales and distribution management :  an integrative approach/ 
by Pingali Venugopal 
 - Second ed. 
 - Los Angeles :  Sage Publications ,  2021. 
 - xxxviii , 347 pp. (various pag.) ;  ill. ;  24 cm. 
<br/><br/>Includes appendices, references and index. 
<br/><br/> "Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."  
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9789353884864 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.81 V471s 2021