TY  - BOOK
AU  - Venugopal, Pingali
TI  - Sales and distribution management: an integrative approach
SN  - 9789353884864
U1  - 658.81 V471s 2021 
PY  - 2021///
CY  - Los Angeles
PB  - Sage Publications
KW  - Sales management
N1  - Includes appendices, references and index
N2  - "Managing the sales and distribution should focus on 'having the cake and eating it too.' In other words, the approach should focus not only gaining short-term business but also ensuring long-term sustainability of a business. This book, focusing on integrating marketing and selling, provides a long-term orientation to the sales and distribution management. Therefore, the book builds frameworks for various decisions of sales and distribution management which synchronize the short-term selling orientation to the long-term marketing orientation."
ER  -