TY  - BOOK
AU  - Wong, Ken Kwong-Kay
TI  - Omni-channel retailing: a strategy for retailers to thrive in the COVID-19 pandemic and beyond
SN  - 9781663226945
U1  - 658.87 W87o 2021 
PY  - 2021///
CY  - Bloomington
PB  - iUniverse
KW  - Retailing--Marketing
N1  - Includes index
N2  - "Omni-Channel Retailing is written to help retailers and retail students understand the importance of delivering a seamless, cohesive, and contextual customer experience throughout the shopping journey. This book addresses todays' retailers' challenges and gives new ideas for implementation. Relevant activities and discussion topics are included to help readers master the concepts."
ER  -