TY - BOOK AU - Wickersham, Mark TI - Value pricing for accounting professionals: a complete guide for accountants and bookkeepers to find the right clients and increase profitability SN - 9781398605374 U1 - 658.82605 W636v 2022 PY - 2022/// CY - London PB - KoganPage , KW - Pricing N1 - Includes references and index N2 - "The concept of value pricing is simple to understand, but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients by quantifying value-without losing them." ER -