Sullivan, Luke <br/><br/>
Hey whipple, squeeze this :  the classic guide to creating great advertising/ 
by Luke Sullivan 
 - Sixth ed. 
 - Hoboken , New Jersey :  Wiley ,  2022. 
 - xvi , 392 pp. :  ill. ;  23 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/> "This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format." 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781119819691 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 S949h 2022