TY  - BOOK
AU  - Sullivan, Luke
TI  - Hey whipple, squeeze this: the classic guide to creating great advertising
SN  - 9781119819691
U1  - 659.1 S949h 2022 
PY  - 2022///
CY  - Hoboken , New Jersey
PB  - Wiley
KW  - Advertising
N1  - Includes bibliography and index
N2  - "This is the single best introduction to succeeding in one of the most fun, most lucrative creative jobs out there -advertising. With a worldwide fan base built over 20 years and five editions, this nearly all-new sixth edition has new chapters, new examples, and new how-to advice on applying creativity in this digital-first industry. The classic guide can help juniors and working professionals create great advertising in any format."
ER  -