TY  - BOOK
AU  - Kaputa, Catherine
TI  - The new brand you: how to wow in the new world of work
SN  - 9781399804066
U1  - 658.8 K179n 2022 
PY  - 2022///
CY  - Boston
PB  - Nicholas Brealey Publishing
KW  - Branding (Marketing)
N1  - Includes index
N2  - "Using 10 personal brand strategies based on those used by global brands, award-winning author and branding guru Catherine Kaputa shows you how to succeed in today's increasingly challenging workplace. The New Brand You is accompanied by an online assessment to enable the reader to easily find the right positioning for Brand You and develop a personal marketing plan for success."
ER  -