TY  - BOOK
ED  - 3G E-Learning
TI  - Theory, practice and techniques in customer service management
SN  - 9781680947731
U1  - 658.812 T531t 2018 
PY  - 2018///
CY  - New York
PB  - 3G E-Learning
KW  - Customer relations--Management
N1  - Includes references and index
N2  - "Theory, Practice, and Techniques in Customer Relationship Management covers the blend of policies, processes, and strategies employed by an organization to amalgamate its customer dealings and provide a means to track customer information. It reports on theory, techniques and methods in customer relationship management; customer satisfaction; customer loyalty; service quality; and service recovery management, along with several other issues, balancing the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked,but important aspect of marketing strategy."
ER  -