TY - BOOK AU - Reantaso-Bernabe, Cynthia TI - Professional event management: a guide to meetings, incentives, conventions, exhibitions and events SN - 9789719811831 U1 - 394.2 P964 2019 PY - 2019/// CY - Quezon City PB - C & E Publishing , Inc. KW - Special events--Management N1 - Includes index N2 - "Professional Event Management: A Guide to Meetings, Incentives, Conventions, Exhibitions and Events introduces readers to the different elements of organizing and managing events. It explores the dynamics of event management activities-pre-event, during event, and post-event. This material covers topics ranging from strategic planning to event marketing, risk management, on-site management, and post-event evaluation." ER -