Gamble, Michael W. <br/><br/>
Introducing mass communcation / 
by Michael W. Gamble ; Teri Kwal Gamble 
 - New York :  McGraw-Hill Book Company ,  1986. 
 - xv , 448 pp. :  ill. ;  23 cm. 
<br/><br/>Includes glossary and index. 
<br/><br/> "Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest." 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>0070227705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>001.51 G14i 1986