TY  - BOOK
AU  - Gamble, Michael W.
AU  - Gamble, Teri Kwal
TI  - Introducing mass communcation
SN  - 0070227705
U1  - 001.51 G14i 1986 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Mass media
KW  - Communication
N1  - Includes glossary and index
N2  - "Introducing Mass Communication covers the major content areas of mass communication: the media scene, the communication process, radio, television, film, advertising, public relations, journalism, etc. However, this book distinguishes itself from its competition in a number of strategic ways. It alone provides you with a truly complete learning package, a work which not only presents content in a clear, understandable manner but also carefully integrates a series of exercises, interviews and other features designed to maintain your interest."
ER  -